2020 Award of Merit –  Heritage Education, Awareness & Scholarship

Change Comes from Within

Awarded to:

Joey Giaimo, (Giaimo)

Raising heritage awareness is critical in communicating ideas of the built environment to the public. An opportunity to advocate for and foster awareness through heritage interpretation arose at two heritage properties in prominent and busy areas within Toronto’s downtown core. At a point where tenancy was transferring and the ground floor storefronts for each building were undergoing a period of temporary inactivity, the client was seeking an alternative to the typical signage for the buildings’ glass storefronts. With the building storefronts redesigned, a new relationship is formed with the public. This new relationship reanimates the public realm and presents information that would have been interpreted differently if it had been conveyed through other media.